Posts tagged “jewelry creation

Setting Goals

Goal setting is an extremely important part of your business as well as your life as a whole.  Goals give you direction and help to keep you focused.  Without focus it is easy to spend time working hard but going in many different directions.  As a result, you may find that you are not reaching the level of success you were hoping to achieve.  Goals not only help give you a sense of direction but help you to stay organized, be effective, make better decisions and to stay motivated.  Best of all, goals allow you to measure your success and give you a sense of accomplishment.

There are many ways to go about setting goals.  One thing that I find important is to make sure that your personal goals and business goals fit together.  It is difficult to write one set without giving serious consideration to the other.  One common goal setting method is called the SMART system.  The S, A, and R stand for specific, achievable and realistic.  The M is for measurable and the T is for timely.  An example might be:  I will sell 5 pairs of earrings per month.  This goal is specific in what you want to achieve and it states a number you want to achieve with is measurable and ends with a timeframe.  The following steps have been useful to me when I am writing my goals:

  1. Write down the goal
  2. Set a timeframe
  3. Write down what needs to be done to achieve the goal
  4. Determine whose help is needed
  5. Determine what skill or specific knowledge is needed
  6. Write down the steps to take to reach each goal

I usually start by brainstorming what I want to achieve and what would make me happy.  At this point I don’t worry about putting them in a goal format.   I take these thoughts and put them into my yearly goals .  Then I break my yearly goals into monthly and quarterly goals and tasks.   This then becomes my working plan.

As I review my goals, it is important for me to not only review what I have accomplished but also what goals I did not meet and why.  For me, it is usually because I am missing the knowledge that is needed.  If this is the case then I know that I need to seek out help or information so that I can continue on the road to success.

My suggestion for the New Year is to take some time to set some goals.  Although it takes some time up front to think about and write down your goals, it will save you valuable time in the long run by keeping you on the right track.  Lastly, I will leave you with the top 10 reasons people fail from

  1. Taking action without planning
  2. Planning without taking action
  3. Unrealistic timeframes and expectations
  4. Reasons “why” are unclear
  5. Denial of reality
  6. Conflicting values
  7. Diffusion of energy
  8. Lack of focus
  9. Trying to do it all alone
  10. Fear of failure

Take some time to think about these and make sure to address them when setting your goals.  Don’t let fear stand in the way of your success!



New Year, New Plan

The New Year is upon us and I felt it was time to get a fresh start by looking at my business and attempting to take it to the next level.  So for the month of January I will be sharing with you some of the information I have found on planning, goal setting, and measuring success.  I am kicking off the series with some information on writing a business plan.

Defining a business plan

A business plan is a document containing information about the structure of a business.  It is often the first impression of your company to potential investors.  Business plans average 15-20 pages.  The length depends on the type of business and amount of detail contained in the plan.

Why do you need one?

Business plans are important because they help the company to stay focused, organized and to reduce unwanted occurrences.  They are used for planning, measuring success, and improving your business.  Three major reasons to have a business plan are:

  1. To figure out and be aware of what resources are needed to get started and maintain the business.
  2. To know what needs to happen for the company to be profitable and the timeframe for potential profits.
  3. To provide necessary information needed by customers, vendors, and lenders to market your business.

Having a business plan allows you to be objective and to recognize potential weaknesses in your company so that they can be addressed early on.

Elements of a business Plan

Business plans usually include the following elements:

  • Object of activity
  • Market analysis
  • Market approach
  • Management structure/Organization/Personnel
  • Finances

Types of business plans

  1. Miniplan – A miniplan is a 1-10 page document that briefly addresses all of the elements.  The miniplan is often used to test business ideas and may precede the more comprehensive plan.  It should not be used to replace a full length plan.
  2. Working Plan – A working plan is the plan the business may use in its day to day operation.  It contains a lot of detail but is much less formal that the presentation plan.
  3. Presentation Plan – A presentation plan is the working plan plus making it beautiful.  This is the formal, polished plan full of graphics and pictures that will be shown to those outside the company (ex: bankers, investors).
  4. Electronic Plan – An electronic plan is basically what it sounds like, an electronic version of the presentation plan.

Dos and Don’ts


  • Keep it simple
  • Be specific
  • Be realistic
  • Make it complete
  • Keep it updated


  • Over estimate
  • Ignore weaknesses
  • Overload on tasks
  • Misspell or be sloppy

A business plan will help to bring you success.  Don’t write it however, and then put it away.  Use it!  Refer to it often and make updates and changes as your business grows and evolves.  Let it guide you and keep you focused.  your plan should include your overall goals for the company but it is important to break those goals down into more manageable activities.  There are many great websites that can offer more information and templates that will help you get started.  Here are a few that I recommend.

Stay tuned for my next segment on setting specific goals and tasks!




On inspiration for creation

Every artist has their own people, places, or things that inspire them to create. It could be the love of your life, a favorite spot in the park, the sounds of children, or in the case of us desert dwellers stuck in the inferno that is July in Phoenix, the dream of escape! The design for this necklace came to me on a 115-degree day when I was dreaming of beaches and oceans. As I typically do when I am developing a design, I arranged my materials and just let the inspiration take me where it wanted to go. The hemp that I used for the cord and the vibrant colors said “islands” to me and Island Necklace was born.  What inspires you?

(originally posted on Blogger 9/17/09)