For someone who really just wants to focus on creating jewelry, the business side of things can be overwhelming. Marketing, promoting, tracking…ugh. Yet, if I am ever to reach my goal of supporting myself as an independent jewelry designer, then I need to get a handle on the business side of my business.
With that in mind, I have spent a lot of time the past two days reading about SEO (search engine optimization). I was happy to find a great deal of useful information on the Etsy forums. There are a lot of people who use Etsy as a hobby, but I am also finding that for many people, they DO make a living from their art and Etsy serves an important function for them. So, why not take the advice of people who are doing what I want to do?
After reading through posts on SEO, I realized just how ineffective many of my titles and tags in my Esty shop
were. Clever names, like you might find in the Sundance catalog, are not going to get my products on the first page of a Google search. I need to think like a shopper would think and use those search terms. Therefore, what I had just listed as “Eternity Necklace” became “Eternity Long Chain Necklace”:
and one of my previous listings, which I really thought would have sold by now has gone from “Seaside Bracelet” to “Chunky Seaside Beaded Bracelet”
I changed the tags, too. We shall see if it makes a difference, but it makes sense to me that I need to think like a buyer, not like a seller.
(Originally posted on 6/24/10 on Blogger.)
Well, the craigslist experiment ended with no sales. I did have a few views, but not even enough of those to warrant using craigslist again. It was worth a try, though, since there is no cost and I remain convinced that selling jewelry on Etsy is impossible without multiple methods of outside promotion. There is simply too much competition in the jewelry market on Etsy to expect buyers to find me.
However, it is interesting to note that I did make a sale on Ebay last week. I offered a charm bracelet as $60 or best offer. I received an offer of $45 the next day, which seemed reasonable because it was a piece I wanted to move anyway (which is why I chose it for Ebay, understanding it would go below my $60 set price). So, I am trying again and just listed this recycled glass pendant necklace...
(Originally posted on 10/19/09 on Blogger.)
Every artist has their own people, places, or things that inspire them to create. It could be the love of your life, a favorite spot in the park, the sounds of children, or in the case of us desert dwellers stuck in the inferno that is July in Phoenix, the dream of escape! The design for this necklace came to me on a 115-degree day when I was dreaming of beaches and oceans. As I typically do when I am developing a design, I arranged my materials and just let the inspiration take me where it wanted to go. The hemp that I used for the cord and the vibrant colors said “islands” to me and Island Necklace was born. What inspires you?
(originally posted on Blogger 9/17/09)